Our Mission & Vision
Mission
To strengthen national unity within a global context by promoting social cohesion, civic responsibility, equality and the principles of a free and democratic society.
Vision
Driven by strategic action, ethical leadership, innovation and investment, we seek to create:
- A fair and confident United Kingdom where all citizens can participate fully in public and political life to shape the nation’s future.
- A thriving and integrated society where all communities grow together, share in opportunity and lead with purpose through understanding, cooperation and shared prosperity.
- A nation defined by civic pride and unity, built on respect, fairness and a collective commitment to the common good.
Values
Inspired by the Islamic ethos and guided by enduring British values, we believe that lasting progress comes from strengthening communities from within, bringing people together, serving others and investing in long-term strategic change.
Respect
We value diversity in belief, background and opinion, and seek to build respect and cohesion within and between communities.
Collaboration
We believe in the power of partnership, working with others to create solutions that are inclusive, effective and lasting.
Service
We view leadership as a form of service. We are dedicated to improving lives, empowering others and uplifting our shared society.
Integrity
We act with honesty and openness, holding ourselves to the highest ethical and civic standards to maintain public trust.
Courage
We stand firm in our principles to act decisively and boldly in pursuit of fairness, unity and the national interest.
